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There are some points which are to be considered while designing a site for SEO. So here I present some points which are need to be considered by Designers & Developers.
1. URLs should be static with the theme of the specific page content ( i.e on flagstaff hotel page url should be flagstaff-hotel).
2. Put the Product/Services/Category Name in h1.
3. Call the Same Page Product/Services/ Heading to the title.
4. Call the Same Page Product/Services/ Heading to the meta's if given separately.
5. Get the product/ services name ( keyword ) into product/services description.
6. As much possible highlight the products/services with EM, I, U, B, strong.
7. Keep the URL, short, specific and keyword oriented not just like most "on the fly" URLs.
8. Define image alt as per image don't just put any keyword forcibly.
9. While creating sitemap for dynamic site keep in mind it covers almost all the pages which have description and content. And give each URL a very specific title ( as per page content/product/services.).
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